A long time in the making – we are incredibly excited to finally reveal the big update. The update that we have been working on over the course of the past 8 months:
Cutnut is becoming Zazu
When we originally set out to build Cutnut 3 years ago, we had a clear vision to simplify the creation and distribution of Story content across all channels. Throughout this journey, we have learned an enormous amount about the market, the customer’s needs, the product, and ourselves.
As time passed and our experience grew, we identified many opportunities to vastly improve our software and offering in general. But it wasn’t for late summer of 2020 that we decided to take definitive action.
As described previously, we secured a financing round and grew our team to take our company to the next level. With these new resources under our belt we set out on a new – yet familiar – mission:
We aim to streamline the customer journey of our clients by offering a more consistent story narrative.
This new approach allows us to continue to do what we do best: Provide the go-to tool to create and distribute (Story-) content across all relevant platforms. Additionally, we will now dive deeper into true end-to-end Story implementation across the customer journey: from first point of contact on social pages all the way to selling products through Stories in Websites or native apps – fully automated.
To complement this shift and to set us up to be as scalable and flexible as our clients require us to be, we have completely overhauled our software from both a visual and technical perspective (we are now web-based! Goodbye desktop-based software & IT restrictions). You can take a look at our new software here.
And finally, to signal that this is not just a product update but rather a giant step into the future, we are rebranding from Cutnut to Zazu. This rebranding has been a long and careful process because we have grown really fond of our old appearance. Nevertheless, we are beyond excited to finally announce this rebrand and sail our ship under these new colors. Zazu represents everything we stand for and everything our clients expect when working with us: Transparent, collaborative, intuitive, and reliable.
A heartfelt thank you goes out to all that have taken part in this journey and have supported us along the way! We are so excited for what’s to come and have more awesome news just around the corner…
All the best & stay safe,
Philipp
Founder & MD